This ad features 52 year old ballet dancer Alessandra Ferri dancingg with a hologram of her 19-year-old self.
Video Description
Watch the advert for new No7 Lift & Luminate TRIPLE ACTION Serum, starring world-class ballet dancer Alessandra Ferri, 52, dancing with a hologram of her 19-year-old self.

At 19, Alessandra was the youngest ever principal dancer at The Royal Ballet. At 52, she returned to dance with them again. Now she’s teamed up with No7 to show the world that women of all ages are still rocking it and ready for more.

The advert was created without the use of any CGI, with the help of Musion 3D, one of the world’s leading hologram companies.

It was directed by Tom Harper and choreographed by Wayne McGregor.

Music: Kaleo - Way down we go.

Find out more about Alessandra and our new serum at http://www.boots.com/No7Serum
Way Down We Go
by Kaleo Link to Find Way Down We Go on Amazon iTunes Download Link for Way Down We Go